All other things being equal — 4 steps to run a rigorous A/B test

A/B tests are formidable decision-making tools in product management, discover how to untap their full potential.

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#1 — Start with the hypothesis

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#2 — Find the baseline

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#3 — Place your bet

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#4 — Determine test duration

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I use Evan Miller’s sample size estimator which works marvel to estimate sample size.

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Head of Product @ Monisnap — Helping users everywhere send money back home to support their families. Ex Google Ex ManoMano